The Customer

Customers in this Multi-Client study include manufacturers of packing and packaging material, machine manufacturers, other suppliers and research institutes.

The Challenge

From the market player side there is a demand for in depth market data, to identify trends at an early stage: new coating technologies raise some high expectations in market growth for paper compounds.

The Solution

To evaluate the growth potential for the German, a market and competitor analysis is conducted in cooperation with the consulting firm sciendea+.

In detail, this includes:

• Market overview of the filling and bottling industries with segmentation by packaging material variants and packaging shapes, market forecasts, industry trends
• Value chain analysis from paper production, paper web finishing, through to filling and distribution
• Competitor analysis with sales ranking and 60 detailed company profiles including a strengths and weaknesses analysis
• Industry structure analysis according to Porter for the TOP 5 bottling and filling sectors
• Systematic analysis of the success factors and business models of the market leader and innovation leader
• Conclusions and action recommendations

The Result

The result of the analysis is the identification of profitable markets. The focus here is on the evaluation of the future sustainability of the industries and from that the resulting action options for the market players. By deriving the optimal positioning in the competitive environment, the study provides strategic decision-making support for corporate planning.