The Customer

The customer is the Nature and Environment Conservation Association – NABU (Naturschutzbund Deutschland e. V.) in Berlin.

The Challenge

NABU wants to provide its members with recommendations on how to make the sale of fresh fruits and vegetables more environmentally friendly. Thus, they require an analysis of the relevant packaging on the market with regards to quantity (in tons of packaging) and efficiency (weight of the packaging per kilogram of packaged good).

The Solution

With the aid of our GVM database „Market Volume Packaging“, fruit and vegetable purchases by private households are quantified and broken down according to fruit and vegetable types and packaging material groups. Especially the development of the packaging and filling good structure for the years between 2000 and 2014 is of interest. Attention is also given to the comparison of material efficiency of service packaging and industrial packaging. In addition, GVM lists typical packaging for individual types of fruit and vegetables in data sheets.

The Result

The report provides the customer with a detailed presentation of packaging cost and material efficiency of sales packaging for fresh fruits and vegetables. Based on this data, NABU can start to develop well-founded recommendations for its members.