Primary Research
Primary research plays an important role in our studies. It is carried out continuously as a central foundation for our database. This allows us to gain up-to-date data and information relevant to your specific questions – information that otherwise wouldn’t be available. We use the following survey instruments:
- Surveys (written, personal, via phone)
- Interviews with experts
- Workshops
- Company visits
- Store Checks
- Test purchases
- Panel surveys
