Primary Research

Primary research plays an important role in our studies. It is carried out continuously as a central foundation for our database. This allows us to gain up-to-date data and information relevant to your specific questions – information that otherwise wouldn’t be available. We use the following survey instruments:

  • Surveys (written, personal, via phone)
  • Interviews with experts
  • Workshops
  • Company visits
  • Store Checks
  • Test purchases
  • Panel surveys

Long-term observations, analysis, forecast