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Data Analysis

Sometimes there is too much information instead of too little. Often there are even contradictions or the data is not applicable. In many cases a qualified market image can be developed by data analysis. We offer the following services:

  • Evaluation of data quality (gaps, unresolved contradictions)
  • Comparison of definitions and survey procedures of different sources of data
  • Systematic comparison of data and information
  • Explanation of contradictions
  • Selection (»to separate the wheat from the chaff«)
  • Information condensation/aggregation (»focusing on the essential«)
  • Dependencies and correlations (»What is the context?«)

Long-term observations, analysis, forecast

Marktforschung